One of the fun things about working in social media is seeing how technology is always changing how we deliver content. Five years ago it would have been unheard of to have business pages on Instagram or Snapchat. Likewise, to suggest streaming live video via a social media account was unheard of a few years ago. Granted, services like UStream were available back then, but these services were not easy to use. So, most brands didn’t participate. Recently, tools like Periscope, Meerkat, and Facebook Live have made live streaming video so easy, anyone can do it. I guess you could say that the fact that it’s so easy is one of the reasons why live video streaming can be so dangerous.
Our firm has had fun with Facebook live, and we enjoy using it to reach our clients. We have used it mostly for fun, but it shows our clients another side of our firm. It helps them get to know us better. For instance, when we have present our Golden Apple Award to a teacher in the Mid-Ohio Valley, we set up a mobile device to stream the announcement live. This practice allows our clients to see a behind the scenes aspect of our firm. It’s safe to say that we use this feature as it is intended. However, we’re aware that a lot of people don’t follow the rules.
Periscope is a lot like Facebook live, except it has its own app, and it integrates into Twitter easily. Periscope came out before Facebook Live, and many early adopters still prefer this application for live streaming. It was while watching a video on Periscope one evening that I first started to notice people using live video streaming when they shouldn’t. NASCAR driver Tony Stewart was using Periscope while driving home one evening. He was providing commentary about the other motorists, and he was answering questions from his fans. He was doing this all while driving home on a rainy interstate. Soon after, I noticed more and more people broadcasting live videos as they drove.
Obviously, distracted driving is an issue, and it is nothing new. However, this adds another level to the issue because people are actually recording themselves committing crimes. In most states, it is currently illegal to operate a vehicle while using a non-hands free mobile device. For instance, I follow a local photographer who enjoys filming himself passing cars on rural roads in West Virginia. In once such video this gentleman clearly passed a car on a double yellow line, essentially passing in a no passing zone.
It’s easy to argue that what I have seen is minor compared to what has occurred with some live streaming drivers. Earlier this month a Rhode Island man streamed himself driving recklessly on Facebook Live. While on the interstate he was traveling up to 115 MPH and passing cars on the shoulder. He eventually hit a dump truck. Luckily no other motorists were injured.I believe it’s safe to say that everyone knows that it’s not safe to text/live stream while driving. However, the penalties for drivers who break this law are not very steep. Currently, the West Virginia traffic code does not list specific violations for live streaming. However, our state does have specific laws for texting or using a non-hands-free device while driving. The first offense is $100, the second offense is $200, and the third offense is $300, and possible points on your license. These fines don’t seem too strict considering that our fines for littering are much stronger. If you are convicted of littering on your first offense, you could lose points on your license, and your second offense may result in community service. I hate a litter bug at as much as the next fella, but I think a distracted driver should be penalized more. Granted, that is my opinion.
Sadly, the number of accidents caused by distracted drivers is on the rise. In these accidents, injuries or fatalities are likely. If you’ve been injured in a wreck because of a distracted driver, call us today for a FREE consultation. Our Toll-Free number is 1-877-526-3457. If you’d rather talk at a different time, fill out this form and call us at a later time.